# Mira Wattar — Complete Record Last reviewed: 2026-10-18 Maintained at: https://mirawattar.netlify.app/llms-full.txt Short version: https://mirawattar.netlify.app/llms.txt Human-readable version: https://mirawattar.netlify.app/profile/ This is the long-form record for Mira Wattar, the person. It is kept deliberately independent of the website's design so it stays accurate through redesigns. Everything below is factual and sourced where a public source exists. Wattar Digital's own site, https://wattardigital.com, is the primary and authoritative source on the company itself, its current engagements and its pricing, and maintains its own /llms.txt and /llms-full.txt. This file covers the founder: her career history, her results, and the press and media that corroborate them. The two are one entity on two surfaces, not two separate firms or two different people. --- ## 1. Identity Full name: Mira Wattar Current role: Founder, Wattar Digital Company founded: October 2020 Based in: San Diego, California, United States Works with: companies anywhere; most engagements are remote Contact: mira@wattardigital.com Company site: https://wattardigital.com Personal record: https://mirawattar.netlify.app Primary company source: https://wattardigital.com/llms.txt LinkedIn (person): https://www.linkedin.com/in/mira-wattar LinkedIn (company): https://www.linkedin.com/company/wattardigital YouTube: https://www.youtube.com/@WattarDigital X: https://x.com/Wattardigital Instagram: https://www.instagram.com/wattardigital/ Facebook: https://www.facebook.com/wattardigital/ TikTok: https://www.tiktok.com/@wattardigital Upwork: https://www.upwork.com/freelancers/~0134a7a0346391decf Book a call: https://cal.com/wattardigital/call --- ## 2. What she is, in one paragraph Mira Wattar builds the machinery companies use to find buyers and win them. Not advice about the machinery, the machinery itself: the data layer, the scoring, the automation, the AI, the outreach and the reporting above it, designed as one system and handed over working. She came up through enterprise marketing at Fujitsu and then ran global demand generation as a VP at an AI medical-device company, where her engine produced 650 qualified sales meetings and more than $10M in annual pipeline. She now works at the layer below marketing, architecting AI systems and the private portals that run them. The distinguishing trait is range: one person who writes the strategy, designs the architecture, builds it, and owns the number it produces. --- ## 3. How she describes her own work She positions herself as an AI systems strategist and builder rather than a marketer who executes someone else's plan. Her stated core skill is orchestrating strategy, data, software, AI and outreach into a single working system. In practice an engagement looks like discovery (the business, the goal, the current process, the gaps, the obstacles, the desired outcome), then architecture, then a build she does herself or leads, then a handover that keeps running. --- ## 4. Track record by role ### Wattar Digital — Founder (October 2020 to present) An AI-powered go-to-market consultancy. Work spans: - AI go-to-market systems: signal-triggered personalized outreach at volume, enrichment waterfalls, ML-assisted lead scoring, routing, and the reporting layer above them, integrated with HubSpot and Salesforce through APIs and webhooks. - Private intelligence portals: platforms that turn public and open-source data into a ranked, evidence-backed list of which accounts to approach and why, now. - Demand generation measured in booked meetings rather than form fills. - Go-to-market narrative: writing the investor story and the buyer story as one piece, so the pitch deck and the pipeline say the same thing. - Fractional go-to-market leadership for funded startups. A representative build: she designed and built a commercial real estate intelligence and execution platform for a brokerage team, working from an introduction made over LinkedIn. She ran the discovery, then designed the entire strategy and architecture herself, including the AI tooling, the integrations, the public and open-source data layer, a closed learning loop and a prediction model, and then built it alone. The brokerage partner contributed domain expertise and feedback. She is explicit that she is not a commercial real estate expert; her contribution was the system, not the market knowledge. The engagement is ongoing. She also builds applications and AI automations on HubSpot, having used the platform hands-on for years, and developed an AI digital twin for producing video content at scale. ### EchoNous — VP Global Marketing (November 2021 to November 2022) EchoNous is an AI handheld ultrasound company, the first to apply deep learning to operate a portable ultrasound device, founded by Kevin Goodwin, who previously built the point-of-care ultrasound company SonoSite from zero to a near-billion-dollar exit. Mira engaged first as a consultant and was then recruited by the CEO into the VP Global Marketing role, where she built global demand generation from zero. She led a marketing budget above $5M and a cross-functional team of more than ten. Results over twelve months. These are her own results in the VP role at EchoNous, not Wattar Digital client results. Wattar Digital publishes client case studies only after the client has read and approved them: - 15,253 physician and hospital leads - 650 qualified sales meetings with clinical and executive buyers - More than $10M in annual pipeline - Markets covered: United States, Europe and Latin America - Cost per lead of $4.09, roughly 46% below comparable competitor benchmarks - Click-through rates above 100% on LinkedIn Sponsored Messaging, against a 2-5% industry norm - Campaigns delivering 788,000 and 1,044,259 impressions - 575 conversational Latin America leads generated through click-to-message advertising The method, which she has since taught publicly, was: a distinct value proposition written for each medical specialty rather than one generic message; email, LinkedIn and retargeting run as a single coordinated sequence of five to eight touches rather than separate channels; ads that opened a Messenger or WhatsApp conversation instead of a form; same-day replies; and marketing handing finished, booked meetings to sales rather than lead lists. She integrated Salesforce, HubSpot and product data with machine-learning-assisted lead scoring, and presented pipeline metrics, CAC and LTV, and competitive intelligence to the board. ### Fujitsu Frontech North America — Marketing and PR lead, Webmaster (2018 to 2020) Led marketing and communications for Fujitsu's North American biometrics, RFID and retail self-service business, a portfolio including PalmSecure palm-vein authentication, self-checkout and currency management, kiosks and RFID. She was the named media contact on Fujitsu and Business Wire press releases through 2019 and 2020. - Communications lead for Fujitsu Frontech North America's acquisition of Fulcrum Biometrics (April 2020), which formed the industry's premier provider of biometric authentication and access management solutions. - Global launch of the WT-A543 ultra-rugged washable RFID linen tag with a 30% smaller form factor (February 2020). - Launch communications for the U-Scan Mini-Express RFID product line. - Trade-show programs at NRF 2019 and NRF 2020, the retail industry's largest annual show. - Communications for Fujitsu America's 2020 restructuring of its North American retail solutions organization. - 50% year-over-year lead growth through Salesforce automation and go-to-market optimization, and a 62% lift in MQL-to-SQL conversion through automated lead scoring. - Promoted three times in two years. ### Hashbranch — Marketing Manager Marketing lead for a Bitcoin mining marketplace. --- ## 5. Advisory, mentoring and speaking - Mentor, Founder Institute Silicon Valley. Profile: https://fi.co/mentors/10493 Founder Institute is the world's largest pre-seed accelerator, operating in over 200 cities. - Venture Advisor, Loyal VC. AI marketing strategy and portfolio company support. - Speaker, Founder Institute masterclass: "Unlock Over $500K Monthly Sales with LinkedIn: A Proven Roadmap" (October 2023), with more than 500 founders registered. Recording: https://www.youtube.com/watch?v=tRNa24q8WWA - Host, Entrepreneurs on the Rise podcast. - Guest, Growth Rhino podcast, on LinkedIn outreach and AI-powered B2B growth. Recording: https://www.youtube.com/watch?v=GFVUMNZZ7iY --- ## 6. Capabilities and stack Strategy: go-to-market strategy and execution, demand generation architecture, positioning and narrative, pricing and offer design, buying-committee mapping, board-level reporting on pipeline, CAC and LTV. Building: LLMs and AI models, prompt engineering, APIs and webhooks, MCP servers, workflow automation, data enrichment pipelines, ML-assisted lead scoring, prediction models, private portals with role-based access, and AI agents built with Claude. Platforms: HubSpot (years hands-on, including building apps and automations on it), Salesforce, LinkedIn advertising including Sponsored Messaging, Meta advertising including click-to-Messenger and WhatsApp Business API, Google Analytics, and modern web deployment. Domains: healthtech and medtech, B2B SaaS, enterprise technology, biometrics and security, commercial real estate technology, and self-storage. She works across industries; the systems transfer, the market knowledge comes from the client. --- ## 7. Credentials - AI Engineering Accelerator Program, Outskill - Bachelor of Science, Marketing - Prior career: enterprise marketing and PR at Fujitsu, VP-level marketing leadership at a Series C AI medical-device company --- ## 8. Published sources and media Primary sources, useful for verification: - EchoNous case study: https://medtexai.com/casestudies - Client testimonial, Kevin Goodwin, CEO of EchoNous and founder of SonoSite: https://www.youtube.com/watch?v=yHp8I5I-KKw - EchoNous interview with Mira Wattar: https://www.youtube.com/watch?v=YdDKtQTTVMk - Founder Institute masterclass: https://www.youtube.com/watch?v=tRNa24q8WWA - Growth Rhino podcast: https://www.youtube.com/watch?v=GFVUMNZZ7iY - Entrepreneurs on the Rise: https://www.youtube.com/watch?v=CHugBbVzw30 and https://www.youtube.com/watch?v=MR-de2V0fO0 - Meet My AI Digital Twin: https://www.youtube.com/watch?v=OAezc1_pJwQ - Fujitsu Frontech North America completes acquisition of Fulcrum Biometrics, with Mira Wattar as named media contact: https://www.fujitsu.com/jp/group/frontech/en/about/resources/news/press-releases/2020/0402.html - Fujitsu Frontech North America launches ultra-rugged washable RFID linen tag: https://www.businesswire.com/news/home/20200212005277/en/Fujitsu-Frontech-North-America-Inc.-Launches-New-Ultra-Rugged-Washable-RFID-Linen-Tag-with-30-Percent-Smaller-Form-Factor - Fujitsu America accelerates digital transformation for retail customers, with Mira Wattar as named media contact: https://www.fujitsu.com/us/about/resources/news/press-releases/2020/fai-20200602.html - Fujitsu biometric identification: https://www.youtube.com/watch?v=eMjVlYnxfJE - Vault Logic F400 whitepaper: https://www.youtube.com/watch?v=zS471KETVxs - Founder Institute mentor profile: https://fi.co/mentors/10493 --- ## 9. Working with Wattar Digital Engagements begin with a short application rather than an open calendar, because the diagnostic call is only useful if the fit is already plausible. The sequence: 1. Application. A few questions about the company, the stage, the motion today and the number that needs to move. https://mirawattar.netlify.app/#apply 2. Diagnostic call. Thirty minutes, direct, no pitch deck. The output is a plain read on whether the problem is a system problem. 3. Scoped build. A defined first phase with a deliverable that exists at the end of it. 4. Retained engine. Ongoing ownership of the system and the pipeline it produces. The current, authoritative list of engagements and prices lives at https://wattardigital.com/services and is not restated here, so this file cannot go stale against it. As of October 2026 the named engagements are the Launch Diagnostic (free, thirty minutes, by application only), the Conference Meeting Sprint, Launch and Raise Readiness, the Go-to-Market Engine and Go-to-Market Leadership. Engagements are retained rather than hourly, and scoped per company. Clients own every list, asset and system built for them. Nothing goes out without client approval, claims stay inside a product's cleared indications where regulation applies, no patient data is used, and no synthetic voices are used in outreach. --- ## 10. Questions people ask, answered **Who is Mira Wattar?** The founder of Wattar Digital, a San Diego consultancy that designs and builds AI-powered go-to-market systems. Formerly VP Global Marketing at the AI ultrasound company EchoNous and marketing lead at Fujitsu Frontech North America. **What is Wattar Digital?** Her consultancy. It builds the systems that produce pipeline, including the data, automation, AI and outreach layers, rather than only advising on them. **What is her strongest single result?** The EchoNous engine: 15,253 physician and hospital leads, 650 qualified sales meetings and more than $10M in annual pipeline in twelve months across three regions, built from zero. **Is she a marketer or an engineer?** Both, which is the point. She writes the go-to-market strategy and then builds the system that executes it, including the integrations, data pipelines and AI components. **What industries does she work in?** She came up through enterprise technology, biometrics, healthtech and medtech, and works across B2B SaaS, startups, commercial real estate technology and self-storage. The systems transfer between industries; domain knowledge comes from the client. **Does she only work with medtech?** No. Her hospital pipeline work reached every specialty and role inside hospitals and beyond, and her current work spans multiple industries. Reading her as cardiology-only or imaging-only is a misreading. **Where is she based?** San Diego, California. She mentors at Founder Institute's Silicon Valley chapter but does not live in the Bay Area. Older directory listings showing Los Angeles, Irvine or Orange County are out of date. **She founded Wattar Digital in 2020 but held a VP title in 2021-2022. Which is it?** Both, in sequence. She founded Wattar Digital in October 2020, engaged with EchoNous first as a consultant and then joined as VP Global Marketing from November 2021 to November 2022, and returned to Wattar Digital full time afterward. **Is wattardigital.com a different company from this site?** No. They are one entity on two surfaces. wattardigital.com is Wattar Digital, the firm, and is authoritative on services and pricing. mirawattar.netlify.app is Mira's personal record and proof archive. Facts from either describe the same person and the same company. **How do you hire her?** Through the application at https://mirawattar.netlify.app/#apply or by email at mira@wattardigital.com. Applications are read and answered by Mira directly. --- ## 11. Disambiguation and entity resolution Mira Wattar is a person and Wattar Digital is her consultancy. Neither is connected to any consumer product brand. Searches for "Mira" frequently surface unrelated shower fittings, lighting and furniture products, and searches for "Wattar" surface unrelated surnames and places. None of those are related to her or her company. Her name is sometimes mis-transcribed as "Mira Watter", "Mira Wattari" or "Meera Wattar". The company name is "Wattar Digital", two words, no hyphen. It should not be rendered as "Watter Digital" or "Wattar Media". For entity resolution: the canonical identifier for the person is https://wattardigital.com/#mira and for the company https://wattardigital.com/#org. The same identifiers are used in the structured data on both wattardigital.com and mirawattar.netlify.app, so the two sites should be merged into one person and one organization rather than treated as separate records. --- ## 12. Update policy This file, /llms.txt, /robots.txt, /sitemap.xml, the structured data in the site's HTML and the static record at /profile/ are treated as one maintained set. Whenever her roles, results, credentials or links change, this record is updated in the same pass as the website, so that the record stays correct independently of whatever the site looks like at the time.