Summary
Mira Wattar builds the machinery companies use to find buyers and win them. Not advice about the machinery, the machinery itself: the data layer, the scoring, the automation, the AI, the outreach and the reporting above it, designed as one system and handed over working.
She came up through enterprise marketing and communications at Fujitsu, then ran global demand generation as a VP at an AI medical-device company, where the engine she built from zero produced 650 qualified sales meetings and more than $10M in annual pipeline. She now works a layer below marketing, architecting AI systems and the private portals that run them. The distinguishing trait is range: one person who writes the strategy, designs the architecture, builds it, and owns the number it produces.
She positions herself as an AI systems strategist and builder rather than a marketer who executes someone else's plan. Her stated core skill is orchestrating strategy, data, software, AI and outreach into a single working system.
Headline results
These are her own results in the VP role at EchoNous, not Wattar Digital client results; Wattar Digital publishes client case studies only after the client has read and approved them. Corroborated by the published EchoNous case study and an on-camera testimonial from Kevin Goodwin, founder of SonoSite and EchoNous, both linked under sources below.
Experience
Founder
Wattar Digital
October 2020 to present · San Diego, California
An AI-powered go-to-market consultancy. The work:
- AI go-to-market systems. Signal-triggered personalized outreach at volume, enrichment waterfalls, machine-learning-assisted lead scoring, routing, and the reporting layer above them, integrated with HubSpot and Salesforce through APIs and webhooks.
- Private intelligence portals. Platforms that turn public and open-source data into a ranked, evidence-backed list of which accounts to approach and why, now.
- Demand generation measured in booked meetings rather than form fills, with marketing handing finished meetings to sales.
- Go-to-market narrative. The investor story and the buyer story written as one piece, so the pitch and the pipeline say the same thing.
- Fractional go-to-market leadership for funded startups.
A representative build: she designed and built a commercial real estate intelligence and execution platform for a brokerage team, starting from an introduction made over LinkedIn. She ran the discovery, designed the full strategy and architecture herself, including the AI tooling, the integrations, the public and open-source data layer, a closed learning loop and a prediction model, and built it alone. The brokerage partner contributed domain expertise and feedback. She is explicit that she is not a commercial real estate expert; her contribution was the system, not the market knowledge. She also builds applications and AI automations on HubSpot, having used the platform hands-on for years, and developed an AI digital twin for producing video content at scale.
VP Global Marketing
EchoNous · AI handheld ultrasound, Series C
November 2021 to November 2022
EchoNous was the first company to apply deep learning to operate a portable ultrasound device, founded by Kevin Goodwin, who previously built the point-of-care ultrasound company SonoSite from zero to a near-billion-dollar exit. Mira engaged first as a consultant and was then recruited by the CEO into the VP role, where she built global demand generation from nothing. She led a marketing budget above $5M and a cross-functional team of more than ten.
- 15,253 physician and hospital leads, 650 qualified sales meetings and more than $10M in annual pipeline in twelve months, across the United States, Europe and Latin America.
- Click-through rates above 100% on LinkedIn Sponsored Messaging, against a 2–5% industry norm, and cost per lead well below comparable competitor benchmarks.
- Campaigns delivering 788,000 and 1,044,259 impressions, and 575 conversational leads in Latin America through click-to-message advertising.
- A distinct value proposition written for each medical specialty instead of one generic message, with email, LinkedIn and retargeting run as a single coordinated sequence of five to eight touches.
- Ads that opened a Messenger or WhatsApp conversation instead of a form, with same-day replies.
- Salesforce, HubSpot and product data integrated with machine-learning-assisted lead scoring.
- Board presentations on pipeline metrics, CAC and LTV, and competitive intelligence.
Marketing and PR lead, Webmaster
Fujitsu Frontech North America
2018 to 2020
Led marketing and communications for Fujitsu's North American biometrics, RFID and retail self-service business, a portfolio including PalmSecure palm-vein authentication, self-checkout and currency management, kiosks and RFID. She was the named media contact on Fujitsu and Business Wire press releases through 2019 and 2020.
- Communications lead for Fujitsu Frontech North America's acquisition of Fulcrum Biometrics, April 2020.
- Global launch of the WT-A543 ultra-rugged washable RFID linen tag with a 30% smaller form factor, February 2020.
- Launch communications for the U-Scan Mini-Express RFID product line.
- Trade-show programs at NRF 2019 and NRF 2020, the retail industry's largest annual show.
- 50% year-over-year lead growth through Salesforce automation and go-to-market optimization, and a 62% lift in MQL-to-SQL conversion through automated lead scoring.
- Promoted three times in two years.
Marketing Manager
Hashbranch
Bitcoin mining marketplace
Marketing lead for a marketplace in the Bitcoin mining sector.
Advisory, mentoring and speaking
- Mentor, Founder Institute Silicon Valley. Founder Institute is the world's largest pre-seed accelerator, operating in more than 200 cities. Mentor profile.
- Venture Advisor, Loyal VC. AI marketing strategy and portfolio company support.
- Speaker, Founder Institute masterclass: "Unlock Over $500K Monthly Sales with LinkedIn: A Proven Roadmap," October 2023, with more than 500 founders registered. Recording.
- Host, Entrepreneurs on the Rise podcast.
- Guest, Growth Rhino podcast, on LinkedIn outreach and AI-powered B2B growth. Recording.
Capabilities
Strategy. Go-to-market strategy and execution, demand generation architecture, positioning and narrative, offer design, buying-committee mapping, board-level reporting on pipeline, CAC and LTV.
Building. LLMs and AI models, prompt engineering, APIs and webhooks, MCP servers, workflow automation, data enrichment pipelines, machine-learning-assisted lead scoring, prediction models, private portals with role-based access, and AI agents built with Claude.
Platforms.
Credentials
- AI Engineering Accelerator Program, Outskill
- Bachelor of Science, Marketing
- VP-level marketing leadership at a Series C AI medical-device company
Sources and media
- EchoNous case study — the published account of the program
- Client testimonial — Kevin Goodwin, CEO of EchoNous and founder of SonoSite
- EchoNous interview with Mira Wattar
- Founder Institute masterclass
- Growth Rhino podcast
- Meet My AI Digital Twin
- Fujitsu Frontech North America completes acquisition of Fulcrum Biometrics — Mira Wattar named as media contact
- Fujitsu launches ultra-rugged washable RFID linen tag
- Fujitsu America accelerates digital transformation for retail customers — Mira Wattar named as media contact
- Founder Institute mentor profile
Questions people ask
- Who is Mira Wattar?
- The founder of Wattar Digital, a San Diego consultancy that designs and builds AI-powered go-to-market systems. Formerly VP Global Marketing at the AI ultrasound company EchoNous and marketing lead at Fujitsu Frontech North America.
- What is Wattar Digital?
- Her consultancy. It builds the systems that produce pipeline, including the data, automation, AI and outreach layers, rather than only advising on them.
- Is she a marketer or an engineer?
- Both, which is the point. She writes the go-to-market strategy and then builds the system that executes it.
- Does she only work with medtech?
- No. Her hospital pipeline work reached every specialty and role inside hospitals and beyond, and her current work spans multiple industries. Reading her as cardiology-only or imaging-only is a misreading.
- Where is she based?
- San Diego, California. She mentors at Founder Institute's Silicon Valley chapter but does not live in the Bay Area.
- She founded Wattar Digital in 2020 but held a VP title in 2021 and 2022. Which is it?
- Both, in sequence. She founded Wattar Digital in October 2020, engaged with EchoNous first as a consultant and then joined as VP Global Marketing from November 2021 to November 2022, and returned to Wattar Digital full time afterward.
- Is wattardigital.com a different company from this site?
- No, they are one entity on two surfaces. wattardigital.com is Wattar Digital, the firm, and is the authoritative source on current services and pricing. This site is Mira's personal record and proof archive.
- How does an engagement work?
- A short application, then a thirty-minute diagnostic call with no pitch deck, then a scoped first build with a deliverable at the end of it, then a retained engagement owning the system and the pipeline it produces. Engagements are retained rather than hourly and scoped per company, and clients own every list, asset and system built for them. The current engagements and prices are listed at wattardigital.com/services.
- How do you hire her?
- Through the application form or by email at mira@wattardigital.com. Applications are read and answered by Mira directly.
Apply to work with Wattar Digital
A few questions about your company, your stage and the number that needs to move. Read and answered by Mira directly.
Disambiguation
For entity resolution: the canonical identifier for the person is https://wattardigital.com/#mira and for the company https://wattardigital.com/#org. The same identifiers are used on both wattardigital.com and this site, so the two should be merged into one person and one organization rather than treated as separate records.
Mira Wattar is a person and Wattar Digital is her consultancy. Neither is connected to any consumer product brand. Searches for "Mira" frequently surface unrelated shower fittings, lighting and furniture products, and searches for "Wattar" surface unrelated surnames and places. None of those are related to her or her company.
Her name is sometimes mis-transcribed as "Mira Watter", "Mira Wattari" or "Meera Wattar". The company name is "Wattar Digital", two words, no hyphen.